Capitalize on the Excitement of March Madness

Since its debut in 1939, the NCAA Men’s Basketball Tournament has captured the hearts of fans across the nation. March Madness has become one of the most anticipated sporting events of the year, drawing an average of nearly 10 million viewers per game. This makes it a prime opportunity for brands to connect with an engaged, passionate audience.

Throughout the tournament, fans will be glued to their screens—cheering for their teams, filling out brackets, and closely following the journey to the Sweet 16, Elite Eight, and Final Four. But it doesn’t stop there. Viewers turn to streaming platforms, sports websites, and social media for real-time updates, highlights, and in-depth analysis. This multi-channel engagement gives brands numerous opportunities to get in front of an audience that is both attentive and receptive.

Who’s Watching the Games?

March Madness appeals to a diverse audience, including college students, alumni, families, and dedicated sports fans. Whether they’re rooting for their alma mater, following an underdog story, or betting on their favorite mascot, this wide-ranging demographic provides endless opportunities for brands to connect.

Where Should I Run My Ads?

Maximize your reach by running ads across video and display platforms. While traditional advertising methods can be expensive and inaccessible for smaller businesses, the digital landscape opens a variety of economical options where you can effectively target your audiences on the streaming services, sports websites and sports-related content they are engaging with.

What Kind of Campaigns Work Best?

Capitalize on the excitement of the tournament by offering promotions tied to the games. For example:

• “20% off if [your team] wins!”
• Limited-time giveaways leading up to the Final Four. Fans are emotionally invested in the action, making them more likely to engage with creative, game-related deals and offers.

How Should I Tailor My Message?

Speak to the passion of the tournament by using energetic, game-inspired language. Highlight themes like competition, victory, and team spirit to resonate with fans and keep your brand top of mind.

Don’t Miss Out on the Madness

March Madness is the perfect time to align your brand with the energy, excitement, and emotions of this highly anticipated event. By creating strategic, engaging campaigns, you can capture the attention of thousands of enthusiastic viewers.

Want to make the most of March Madness? Contact our team today to learn about video and display ad specials, or to strategize the perfect omnichannel campaign!