3 Ways to Target Your Customers

Through digital advertising, we can employ a range of strategies to ensure you reach your target audience, maximize the efficiency of your ad spend, and boost yourROI. These methods are available for display, audio, and video advertising.

We focus on reaching online users by targeting their interests, browsing habits, and key demographics like age and gender. By harnessing this data, we craft messaging that resonates with your audience’s specific preferences, delivering a personalized and meaningful experience. This strategy allows us to create compelling offers and promotions that connect with users, boosting engagement and maximizing conversion potential. 

Geo Targeting

• Also referred to as geo fencing, this method allows us to set specific physical boundaries for users on mobile devices.
• Using GPS technology, we will ensure your messaging is reaching individuals within a certain radius of your business.
• We can also target the addresses found in your marketing lists and provide them with digital messaging for a fraction of the cost of mailers (EDDM).

How to Get Started
‍Share with us where your buyers are located. For example, you can pull the zip codes of your top buyers or even share where your customers frequent, such as local soccer parks, high school football games, or professional sports stadiums. 

List Targeting

• We can upload your customer’s physical and email addresses and provide them with your display, audio or video ads.
• Your list of contacts will be matched to their devices using privacy-friendly technology, ensuring your customer’s security while allowing you to get  your message across.
• We will never sell your contact lists so you will remain compliant and trustworthy partners.

How to Get Started
‍Share with us your customers’ addresses(physical addresses optional) so we can upload them into our system and ensure those individuals see your message again and again. 

Retargeting

• We can reach back out to individuals who have visited your website or landing page to reiterate your brand.
• Tailoring your messaging to these segmented audiences based on their interests in specific products or services can help keep your business top of mind.
• This method encourages qualified audiences to reengage with your brand and can increase ROI.

How to Get Started
‍Our Team will provide you with a “pixel” (apiece of code) that will need to be embedded into your website. Once the individual who oversees your website is able to place the code, we will have access to share your messaging with the individuals who have interacted with you previously.

If you'd like to learn more about these options, reach out to the Dail Digital Team today!